Verity: a true belief, especially one of fundamental importanceOur core values guide us in all aspects of our business. It takes time and patience to build great brands and companies. We cultivate long-term partnerships with founders. Founders are the heart and soul of all great consumer companies. As early investors, we are your partner and champion. Consumers increasingly seek out values-aligned brands. We celebrate purpose-driven founders who strive to make the world a better place. Founders know their communities best. We prioritize proximity in assessing who is best positioned to build businesses for diverse consumers. Alignment is critical. We are minority investors who act with integrity and empathy as we build collaborative, trusted partnerships with founders.
